In fact, the App Store ranks much faster than the Google Play Store. This information, the keywords, age range, contacts, etc., are entered in the iTunes Connect page and into the Google Play Store and subsequently indexed for ranking purposes. Understanding these differences will give you the needed leverage to optimize your ASO strategy and yield ideal search results.Īn app’s metadata provides much greater visibility into how applications are performing, behaving and being used across the network. An app’s success in either environment depends upon knowing the main differences in each market’s algorithms. Although users can find and download most (new) apps in either store, each one operates as a very different ecosystem. In today’s hyper-competitive market, the majority of all new apps are launched in both the Google Play Store and the Apple App Store – complicating the ASO game within each market. Yup, app store optimization is a never-ending challenge. We’ll get you all covered with tips & tricks, but let’s first make sure you understand what you are dealing with when it comes to app store optimization (ASO) keyword factors.

Ideally, when users types a certain keyword related to your app it magically appears in the app store and they downloads it. After you’ve built your desired app it is time to shift focus on acquiring users.