For more information on this engagement opportunity, please register for the AGCO’s engagement portal. The AGCO is therefore proposing to prohibit the use of athletes as well as celebrities that can reasonably be expected to appeal to children and youth from internet gambling advertising and marketing in Ontario.Īs we do before introducing any changes to our standards, we are engaging with a broad range of stakeholders to hear their perspectives and are accepting comments until May 8, 2023 . Concern regarding the potential harmful impact on the most vulnerable population, underage persons, remains high. The AGCO has identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes. At the one-year anniversary of Ontario’s regulated internet gaming (igaming) market, the Alcohol and Gaming Commission of Ontario ( AGCO) is proposing a change to internet gambling Advertising Standards, with the goal of further minimizing potential harm to youth and children.Īs part of its mandate, the AGCO monitors and identifies emerging risks and, where necessary, the Registrar updates the Registrar’s Standards to mitigate them.